Sample Company Revenue Account Analysis
  Select an account:
  Account selected:     472P0, Subscription, Renewal

Desc. Total Mo.1 Mo.2 Mo.3 Mo.4 Mo.5 Mo.6 Mo.7 Mo.8 Mo.9 Mo.10 Mo.11 Mo.12
Budget $23,633 $1,174 $1,697 $1,697 $3,977 $3,977 $1,697 $1,697 $3,977 $2,784 $956    
2008 $27,454 $1,354 $1,058 $4,859 $1,338 $256 $4,034 $2,068 $1,213 $1,435 $8,104    
2007 $26,514 $1,902 $6,740 $1,573 $2,734 $4,199 $991 $4,788 $2,396 $885 $306    
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Renewal dollar amounts are based upon the actual number of subscribers who subscription is expiring on each new magazine mailing cycle. We then apply a rate of renewal (%) and an average of issues (number of issues) as extracted from our database. These numbers are calculated in an MS Excel file to produce a month by month estimate of collections. The budget assumes 6 mag issues to press in 2008 and 2009. There will be a serious decline in renewals in 2009.